Saturday, August 28, 2010

The Art of Selling

My full time occupation is serving as a Sales Engineer. My job is a little tough to explain but I help the regular salespeople sell our software solutions to various businesses around the world. I serve as a technical consultant to ensure our solutions meet the needs of the various businesses we talk to.

That being said, this particular job is my first full time job working in a Sales environment. In my previous job, I had some some some pre-sales support but it was only in a part time capacity. For someone who did technical support for many years, adjusting to working in Sales was a bit of a challenge.

However, thanks to some events at work this week, I realized the art of selling could be boiled down to one sentence:

"Selling is the equivalent of slapping lipstick on a pig" (no offense to pigs!!)

It doesn't matter what product or service the salesperson is selling. Their job is make that particular product or service sound like the best thing since sliced bread and tell you why you need it.

I struggled with this for a long time. It has been within the past few months that I have slowly grapsed the art of selling. After all, in our day to day lives, we all sell whether we realize it or not. We sell ourselves when we interview for jobs. We sell ourselves when we date others.

Sales is a tough profession and I give props to all the salespeople in the world. Yes, many people may find salespeople pushy (especially car salespeople). However, understand that salespeople make the majority of their money from commissions from sales. Their lives depend on the sales and they are not afraid of rejection. After all, it is usually the aggressive that succeed.

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